She is a four-time Grand Slam singles champion who ranks as the world’s highest-paid female athlete, having earned $57 million in 2021, mostly from sponsorships. Walmart recently began to stock products from her skin care company, Kinlò, in nearly 3,000 locations. Last month, she started a sports representation agency.
And now Naomi Osaka is pushing into Hollywood — with an assist from LeBron James.
Ms. Osaka, 24, has started a media company called Hana Kuma in partnership with SpringHill, a fast-growing entertainment, marketing and products company co-founded by Mr. James. Ms. Osaka said in a brief Zoom interview that her ambitions for Hana Kuma, which stands for “flower bear” in Japanese, include scripted and unscripted television series, documentaries, anime and branded content, which is entertainment programming that has embedded or integrated advertising.
“I honestly can’t say if I’ll personally be in anything right now,” Ms. Osaka said. “What excites me is being able to inspire people and tell new stories, particularly ones that I would have wanted to see when I was a kid. I always wanted to kind of see someone like me.” Ms. Osaka is of Japanese and Haitian ancestry.
