Karren Brady has shared her thoughts on Meghan Markle’s 40×40 project. It asks 40 individuals to dedicate 40 minutes of their day to helping a woman returning to the work after the pandemic.
The 52-year-old has today waded in on the backlash the Duchess Of Sussex has recieved.
The Apprentice star claimed “we all need a mentor” as she backed the royal’s idea in her latest column.
Karren hit back at those that suggested Meghan’s move was “woke” and “publicity seeking”.
She urged critics to “acknowledge that this is a positive initiative”.
READ MORE: Matt Baker hits back at criticism over BBC Olympics commentator role
It comes after Meghan marked the miletsone birthday on Wednesday by making the announcement.
She shared her message in a comedic video with actress Melissa McCarthy.
Among those who have promised 40 minutes of their time are Adele, Sophie Gregoire Trudeau, the wife of Canadian Prime Minister Justin Trudeau, and fashion designer Stella McCartney.
Karren wrote: “Some people have been throwing shade on the fact that the Duchess of Sussex chose to celebrate her 40th birthday by announcing a new initiative.
The mother-of-two added in The Sun on Sunday: “Whatever you think of Meghan, this is such a positive way to mark turning 40 – by inviting women to help other women back into the workplace.
“We all need a mentor and a helping hand, and even those who say it is ‘woke’ and ‘publicity seeking’ surely have to acknowledge that this is a positive initiative.”
Among those mocking Meghan for the video were Australian TV hosts Karl Stefanovic and Sophie Walsh.
“I love that she’s lecturing people about getting back to the workplace and she quit her job as a royal after less than two years,” the latter said.
Her co-host even asked: “Why doesn’t she talk normally?”
Royal biographer Angela Levin was also scathing about the video. “Anyone else think that Meghan and her friend Melissa McCartney [sic] were mocking the queen in the birthday video?” she tweeted.
“Both holding old-fashioned cup and saucer like Meg used in her blog after her first meeting with Queen. Melissa sipping from the cup wearing fancy hat and gloves?”
Meanhile, others have defended her. This Morning’s Matthew Wright stated: “It is kind of naff, the comedy is a bit cringey but the message she’s getting out there… is a really important one.”